Why You Need the LinkedIn PixelĮver since the dawn of advertising, the foundation of creating a successful campaign has been measurement.Īnd with good reason. It’s like your very own digital tracking dart. The LinkedIn Insight Tag or pixel is a marketing tag that helps you measure the success of your LinkedIn Ads campaigns.Įssentially, it’s a piece of code that you insert on your website that helps LinkedIn confirm what happens after they send a visitor your way.įor example, it’ll register if someone visits your website through a LinkedIn campaign and ends up making a purchase. What Is the LinkedIn Insight Tag (Pixel)? In this article, we’ll cover everything you need to know about the LinkedIn Insight Tag, from what it is to how to install it on your site and use it to create remarketing campaigns. ![]() It helps you eliminate wasted budget and focus only on the campaigns and ads that work. Just like the Facebook Pixel, or Google Ads Conversion Tag, it tracks your ad performance. You need to install the LinkedIn Insight Tag. It’s perfect for account-based marketing or reaching luxury audiences with a high annual income.īut before you jump in and start taking advantage of the platform, there’s something you need to do first. You can create an audience based on someone’s employer, job title, company size, and more. ![]() While LinkedIn is often an overlooked platform for advertising, it offers some of the best targeting options in the industry.
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